Earlier this year, I decided to start offering website reviews to clients.
This was mainly down to the fact that a lot of people come to me not knowing what they want, or if they really needed a whole new website designed at all. So I started offering some of them a low cost, fixed price review before they committed to the bigger project. These gave them a design review of their site along with suggestions on how to improve it.
These went down very well, and it got me thinking about the whole concept of empowering small businesses with simple ideas to improve both their websites and their general branding. I wanted to help them wake up their brand from a sleepy existence, to make them live and embrace the day…
Following this thinking, the names Brand WakeUp and Website WakeUp were born as services. I liked these because the WakeUp name had a bit of a kick to it, to promote action rather than inaction, which is the root cause of most people’s dissatisfaction with their current brand or website.
The final piece of the puzzle fell into place this week when I decided on a name that will cover both these services. So I’m now busy putting together Creative WakeUps as a brand, which will also be a blog where I will offer simple tips to small businesses and promote these services.
So for me, 2012 is going to be all about helping SMEs become more amazing than they already are…by making their brand and websites achieve their full potential.
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